SUMMER 2026 CAMPAIGN
We're putting YOU in the driver's seat
Eight months in we stopped and asked — what do Des Moines families actually want? Here's what we heard.
FINAL RESULTS
What Des Moines families told us
Thank you to everyone who participated — the survey is now closed.
80%
of Des Moines respondents are interested in trying a toy library
60%
want educational classes as part of the experience
55%
want a stay and play area to try toys before borrowing
What we're hearing from families:
Toy clutter is a real frustration — more than half of Des Moines families say toys take up too much space at home and kids lose interest faster than expected.
A fuller experience resonates — families are drawn to the idea of a space where kids can try toys before borrowing — and classes and childcare options alongside a toy library would make it even more valuable.
Access matters — families want quality toys at a price that works for every budget, which is why we offer sliding scale memberships alongside our standard plans.
Based on Des Moines metro area survey respondents · May-July 2026 · 60 Des Moines area respondents · 74 total responses