SUMMER 2026 CAMPAIGN
We're putting YOU in the driver's seat
Eight months in we stopped and asked — what do Des Moines families actually want? The responses are coming in and we're listening.
EARLY FINDINGS
What Des Moines families are telling us
Preliminary results — survey still active.
75%
of Des Moines respondents are interested in trying a toy library
61%
want educational classes as part of the experience
57%
want a stay and play area to try toys before borrowing
​
What we're hearing from families:
Toy clutter is a real frustration — half of Des Moines families say toys take up too much space at home and kids lose interest faster than expected.
A fuller experience resonates — families are drawn to the idea of a space where kids can try toys before borrowing, alongside classes and childcare options.
Price matters — families want access to quality toys at a price that works for their budget.
Based on Des Moines metro area survey respondents · May 2026 · 28 Des Moines area respondents · 43 total responses · Survey still active