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SUMMER 2026 CAMPAIGN

We're putting YOU in the driver's seat

Eight months in we stopped and asked — what do Des Moines families actually want? The responses are coming in and we're listening.

SURVEY STILL OPEN

Tell us what Des Moines families actually want

Takes 5 minutes · Everyone who completes it is entered in a drawing to win a $50 Target gift card

EARLY FINDINGS

What Des Moines families are telling us

Preliminary results — survey still active.

75%

of Des Moines respondents are interested in trying a toy library

61%

want educational classes as part of the experience

57%

want a stay and play area to try toys before borrowing

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What we're hearing from families:

Toy clutter is a real frustration — half of Des Moines families say toys take up too much space at home and kids lose interest faster than expected.

A fuller experience resonates — families are drawn to the idea of a space where kids can try toys before borrowing, alongside classes and childcare options.

Price matters — families want access to quality toys at a price that works for their budget.

Based on Des Moines metro area survey respondents · May 2026 · 28 Des Moines area respondents · 43 total responses · Survey still active

Haven't taken the survey yet?

Your voice matters. The more Des Moines families we hear from the better we can understand what our community actually needs. Takes 5 minutes — and you could win a $50 Target gift card.

One winner drawn when the survey closes

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